Joe Ford, founder of Goliath Solutions, outside a South Florida waterfront home

Operators who rank their own businesses

Be the first call
in town.

Joe Ford, founder — 15 years running real businesses, not slide decks.

Operators who rank their own businesses

Be the first call
in town.

We make the phone ring for blue collar businesses. A website that books jobs, top-of-Google local SEO, and 5-star reviews on autopilot — all handled for you, for less than one lost job a month.

pool service boca raton

#1 · Map pack

Florida's Best Pools

★★★★★ 5.0 · 200 Google reviews

Pool service · Boca Raton, FL · Open 24 hrs

Claim your free game plan See what you get

Joe Ford, founder — 15 years running real businesses, not slide decks.

pool service boca raton

#1 · Map pack

Florida's Best Pools

★★★★★ 5.0 · 200 Google reviews

Pool service · Boca Raton, FL · Open 24 hrs

The problem isn't your work.

You're the best in town.
Google doesn't know it yet.

The worse guy is winning

Somewhere in your town, a competitor with sloppier work and a better Google profile is booking the jobs that should be yours. Ranking isn't luck and it isn't seniority. It's a system — and he has one.

Every missed call is a paid-for loss

A homeowner with water on the floor doesn't leave voicemails. They call the next name on the list. If capture and follow-up depend on whoever's near the phone, you're paying to generate leads for your competitors.

Agencies that never swung a hammer

$5,000 builds. $2,000-a-month retainers. Reports full of "impressions." All from people who've never run a crew, priced a job, or taken the 9pm emergency call. You want a straight price and a phone that rings. Fair.

Joe Ford

Founder, Goliath Solutions · Partner, Florida's Best Pools

15 yrs

operating

own co. ranked

200

5-star reviews

★ Why Goliath exists

Built by an operator
who actually ran the business.

Joe Ford has spent 15 years running real companies — hiring crews, chasing invoices, answering the phone at dinner. He co-founded Florida's Best Pools, a premier Boca Raton pool company, and he watched good operators all around him pay $2,000 a month for jargon reports that never made the phone ring.

So he built the system himself — website, local SEO, Google profile, reviews — for his own company first. Today Florida's Best Pools sits at #1 on Google in its market with 200 five-star reviews, pulling 60+ organic calls and 30+ web leads a month without buying a single click. Then friends in the trades started asking for the same thing. That became Goliath.

When you work with us, you're not getting an account manager. You're getting the operator who's been in your seat — running the exact system you're buying, on his own phone, every day.

Read the full story

★ The Goliath Growth System

We don't sell impressions.
We sell booked jobs.

No brand engagement. No reach. Seven weapons aimed at the only channels that actually move the phone in local services — built, wired together, and run for you.

Local SEO & the Map Pack

The top 3 of Google Maps is where local jobs are won. Hyper-local pages, worked every month — this is the channel that never stops ringing once you own it.

The goal

A website that books jobs

Not a brochure — a 24/7 lead machine. Call-first buttons, quote form, built to book the 9pm emergency caller. Loads in under two seconds.

<2s

Load time

Google Business Profile

Optimized, posted to, and maintained — because the map pack is won or lost on your profile, not your website.

Map

Pack owned

Reviews on autopilot

Every finished job triggers a review ask that doesn’t feel spammy. Your rating climbs while you work. Ours hit 200.

5.0

Star target

Lead capture + follow-up

Quote forms and call tracking wired so nothing slips. The first company to respond wins the job — that’ll be you.

Leads lost

Local Service Ads

Google-Guaranteed leads at the very top of search. We set them up, manage the budget, and dispute junk — you pay per lead, not per click.

PPL

Pay per lead

Plain-English reporting

One monthly report: calls, leads, rankings, reviews. If a number doesn’t connect to booked work, we don’t report it.

1/mo

Real numbers

Need more firepower? Through vetted partners we also run social media marketing, video production, and Google Ads — added only if your market calls for them. One point of contact either way: us.

★ Proof, not promises

We eat our own cooking.

Every claim on this page runs live on Florida's Best Pools — the pool company our founder is a partner in. Same website playbook. Same local SEO. Same review engine. It owns the map in Boca Raton and Delray Beach, and the phone doesn't stop. If it works for our own money, it'll work for yours.

on Google for "best florida pools" — up from #7

for "pool heater maintenance" — 1,600 searches/mo

Top 3

across Boca Raton & Delray Beach pool searches

★ 5.0

200 Google reviews and climbing

Live Google rankings for floridasbestpools.com, mid-2026.

See the full case file

No "call for pricing" games.

Agencies charge $5,000+ to build and $2,000+/month to "manage." We built a leaner system, priced it for a working company, and printed it right here.

The Goliath Growth System

Everything below, run for you — one system, one price.

A website built to book jobs, not just sit there $4,500
Local SEO + Google Business Profile, managed every month $1,200/mo
Review engine that grows your star rating on autopilot $500/mo
Lead capture + fast follow-up so no call slips $800
Monthly marketing + a plain-English report $1,000/mo

Real-world value $6,100+ up front, $2,700/mo

You pay

$1,500 to build + $397 /mo

Less than one lost job a month.

Claim your free game plan

90-Day Ring Guarantee: if your phone isn't ringing with new leads in 90 days, we work free until it does.

Month to month. No long contracts. You own everything. Cancel anytime.

Bigger project — a custom app, an AI agent, automation? We build those too. Tell us where it hurts →

★ The Goliath method

How we make you the obvious choice in your market.

Four phases. Real dates. Honest expectations — including the parts other agencies won't say out loud.

01 WEEK 1

Audit & game plan

A 30-minute call where we reverse-engineer your business: your service area, your average ticket, where your leads actually come from today. Then we audit your site and Google profile for the leaks — broken tracking, keyword gaps, competitor openings.

You walk away with a custom game plan for your market. Yours to keep, even if we never work together.

02 DAYS 7–30

Foundation build

We rebuild the stack: conversion-built site live, Google Business Profile optimized, review engine and lead tracking switched on, local service pages launched.

Your new site and profile start converting the demand you already have — from day one.

03 DAYS 31–90

Scale & optimize

Now we pour fuel on what's working and cut what isn't. Reviews compound, rankings climb, follow-up tightens. This is the window our 90-Day Ring Guarantee covers: if the phone isn't ringing, we work free until it is.

Lead flow you can feel — and a report you can actually read.

04 MONTH 4+

Own the map

Real map-pack movement lands months 4–6, depending on how competitive your market is. Anyone promising the 3-pack in 30 days is lying to you. When it lands, we expand — more neighborhoods, more service pages, more of the metro.

By the time competitors figure out what you did, you already own the market.

Meaningful map-pack movement lands months 4–6 in most markets. We'd rather tell you that now than send you a jargon report in month two.

★ The comparison

Most agencies aren't in your corner. We are.

✕ Other agencies

Any business with a credit card.

Contract: 12–24 month lock-in
Built by: Career marketers who’ve never run a crew
Your contact: An account manager reading a script
Proof: Stock-photo portfolios
Reporting: Impressions, reach, and jargon
Pricing: “Book a call to find out”
Who owns your stuff: They do — leave and lose it

✦ Goliath Solutions

Blue collar service businesses. Zero dilution.

Contract: Month to month. Cancel anytime.
Built by: An operator who ranks his own company
Your contact: Joe — the guy who built the system
Proof: Our own company: #1 on Google, 200 reviews
Reporting: Calls, leads, rankings — plain English
Pricing: $1,500 build + $397/mo, right on the site
Who owns your stuff: You do. Domain, site, profile, reviews.

★ The questions operators actually ask

Still skeptical? Good.

The best operators always are. If it's not answered here, ask on the call — you'll get a straight answer.

How are you different from every agency that's pitched me? +

One thing, mostly: we're operators. Our founder ran real businesses for 15 years and co-founded Florida's Best Pools — a Boca Raton pool company we ranked to #1 on Google with 200 five-star reviews, using the exact system on this page. We don't sell you a playbook we read about. We sell you the one that runs our own phone.

How long before my phone rings? +

Straight answer: your new site and Google profile start converting existing demand the day they go live — about two weeks in. Reviews and lead capture work from day one. Real map-pack movement takes months 4–6 depending on your market, and anyone promising it faster is lying. That's why the 90-Day Ring Guarantee exists: new leads within 90 days or we work free until you get them.

I've been burned by an agency before. Why should I trust you? +

That's exactly why Goliath is built the way it is. Month to month — leaving is easy, so we have to earn every month. Transparent pricing — no discovery-call ambush. You own everything — domain, site, profile, reviews. And the proof isn't a client logo wall, it's our own company ranked #1. The risk sits on our side of the table, where it belongs.

What does it cost? +

$1,500 to build, $397/month to run — it's printed on this page because "call for pricing" is an agency game. The monthly covers the whole system: hosting, local SEO, Google profile, reviews, lead capture, and the monthly report. Local Service Ads budget is separate — that money goes to Google, not us.

Do I have to sign a contract? +

No. Month to month, cancel anytime. We keep your business by making your phone ring, not by making you sign a 12-month agreement on day one.

Do you do social media, video, or Google Ads? +

The core system — site, local SEO, Google profile, reviews, lead capture, Local Service Ads — is us. Social media marketing, video production, and Google Ads run through vetted partners we manage, added only when your market actually calls for them. You get one point of contact either way: us.

What trades do you work with? +

Pool service, plumbing, roofing, HVAC, electrical, landscaping, contractors, adjusters — if you run crews and answer phones, this was built for you.

Do I own everything? +

Yes. Your domain, your site, your Google profile, your data, your reviews. If you ever leave, it all goes with you. No hostage situations.

Be the first call
in town.

Be the first call
in town.

That site prints this — every month.